In The Know with Kelly Grafton | Mastering Cold Call Vocal Cues (Featuring Bitty Balducci) Artwork

Tech Sales is for Hustlers

memoryBlue Cofounders Chris Corcoran and Marc Gonyea sit down with former employees – appropriately termed alumni – to unearth the untold stories, secrets of success and winding pathways that have led to big-time tech sales careers. These compelling tales offer unique insight into what it takes to make it in professional sales. Along the way, you’ll pick up tips, tactics, and advice that’s worth its weight in gold.

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Tech Sales is for Hustlers

In The Know with Kelly Grafton | Mastering Cold Call Vocal Cues (Featuring Bitty Balducci)

September 29, 2025 • memoryBlue

In Episode 2 of In The Know with Kelly Grafton, Kelly sits down once again with Bitty Balducci, Assistant Professor of Marketing at Washington State University, for a deep dive into how specific vocal cues can make or break a cold call. Together, they break down three key elements — volume, speech rate, and tone — and show how small adjustments can lead to more successful conversations and better conversion rates. Featuring real-world examples and research-backed advice, this episode is a must-listen for SDRs aiming to sharpen their cold calling skills and stand out in today’s competitive sales landscape.

Ready to take your tech sales career to the next level? https://memoryblue.com/inside-sales-careers/?utm_medium=social&utm_source=linkedin&utm_campaign=250601_direct-In_The_Know

Helpful Links:
Explore Bitty Balducci’s Research on Google Scholar: https://scholar.google.com/citations?user=f6Sxp2kAAAAJ&hl=en&oi=ao

Listen to Bitty’s First Podcast with memoryBlue: https://www.buzzsprout.com/893557/episodes/16733313